The advertising of alcohol, the marketing of alcoholic products, peer pressure and parental influence all play a part in the level of alcohol consumption among young people. Researchers found that advertising seems to be most effective in the case of alcopops and cider.

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The WHO, The World Health Organization, (I honestly thought they were talking ’bout “The Who”!) stated that the “harmful use of alcohol causes serious public-health problems,” and says it will devise an international plan to address issues like binge drinking and alcohol marketing. (Source: Alcohol, Tobacco and Other Drugs News)

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